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custom riding boots from the equestrian's concierge

We're at your service, so you can be at your best.

EQ is Northern California's premier retailer of tack, apparel, and custom services. Located at Sonoma Horse Park, we offer latest designs & technologies in riding apparel, tack, and equipment as well as custom services like personal shopping, boot measuring, nameplates, and more. Our Branded by EQ arm provides strategic counsel and marketing services for small businesses.


"Thank you so very much for going above and beyond!  You're the only store I'll shop in Sonoma County!"

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