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A Brief SWOT Analysis of Kia Motors
Kia Motors used to be the second-largest automobile manufacturer in South Korea before it became a fully-owned subsidiary of the Hyundai Motor Corporation. Since this company has been around for more than seven decades, your professor may ask you to prepare Kia Motors case study for your course. In that case, you can use the SWOT analysis of the company, which is briefly discussed in this blog.
Some of the major strengths of Kia Motors are:
Product portfolio: It has a wide portfolio with multiple offers in segments like coupes, sedans, sports cars, SUVs, passenger cars, and crossovers.
Brand value:Kia has a worldwide brand value that currently stands at 6.68 billion USD. It continues to appear in the list of top 60 brands globally.
Hybrid cars:The brand has introduced the hybrid version of their variants Cadenza and optima – which are popular vehicles across the world. They have regenerative braking systems and EV drive mode.
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The major weaknesses of Kia Motors are:
Poor reach:When compared to its competitors, Kia Motors has not been successful at reaching out to a wider audience and has been restricted to smaller and niche markets.
Brand identity:While Kia Motors is a popular brand in its home market, it has been struggling to build a positive image or brand identity in Europe and the US market.
Poor advertisements:The company has been trying to secure sponsorship at Formula 1 and other sporting events, spending a major portion of its budget. However, the results are barely visible.
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Kia Motors has the following opportunities to utilize:
Market potential: According to studies, emerging markets such as India and China can be huge sources of revenue in the future for automakers.
Green cars: The company has invested a massive amount of money into research in alternative energy vehicle options, which is being promoted by a lot of governments and environmental activists.
The threats for Kia Motors are also quite evident.
Competition:There is no denying that there is high competition in the automobile market. Companies like Toyota, Nissan, and Honda are always giving Kia tough competition.
Regulatory framework: The regulatory framework for the automobile is likely to be made stricter due to the concerns like global warming and the depletion of fossil fuels.
If you are asked to prepare a mcdonalds case study, you can also use relevant details to create a SWOT analysis of the company.
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