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EQ's #InStyle: Asmar Equestrian “Made for the way you move”

April 14, 2016

The Equestrian’s Concierge Outfitted By EQ Elite Rider Program recognizes those bringing something extraordinary to our sport.  For 2016, EQ is partnering with Noel Asmar Equestrian.


Fashion-forward with innovative details, Noel Asmar’s designs are functional, yet effortlessly elegant. Designed with premium materials and expert craftsmanship, this line transitions from equestrian sport to lifestyle apparel with ease.


My selling point: If Jackie O was riding today, she’d be in Asmar. The pieces reflect what a woman truly is: strong, high-performance – and all the while feminine.


Many designers use beautiful lines and lovely colours, but Asmar accomplishes it with the most complete and specific fabric choices we’ve seen. Here’s a primer on how they do it. I am always so impressed with this line – it fits women’s bodies with grace and elegance.



Moisture wicking, breathable, UPF50 sun protection, fade resistant technical fabric, Asmar Performance works as hard as you do. A flattering mid weight treatment or a lightweight interlocked fabric, our Performance line functions for the saddle and beyond.  It has passed snag tests with flying colors – so you can indulge in all your barn activities without the fear of being slowed down. Look your best in luxuriously comfortable athletic wear.




Found primarily in our show shirts, it creates stand out styles so luxurious you won’t want to take them off (and we don’t blame you). This fine woven poplin stretches and resists wear in colors that won’t fade in the sun or with repeated washing. You’ve found a show shirt that doesn’t need to be ironed and will last season after season. Signature has all the durability of active wear – without losing the 5-star elegance.  Asmar's Noir Show Shirt




For the go-getters with championship dreams, our compression fabric features a tight fit and an active stretch, resulting in muscles lightly compressed – increasing blood flow and circulation. Through doing so, our compression pieces prevent muscle fatigue and lactic acid build up. Carefully treated with a moisture wicking, static free, UPF 50 sunscreen performance treatment, sunburns and sweat will be a thing of the past.



Create a lasting impression with this flattering and structured woven blend. Our Impression fabric is an unbelievably comfortable poly rayon blend that stretches and breathes. Enter the ring in a show jacket that can handle the heat, with the advanced technical stretch and breathability you expect from premium equestrian apparel.  Asmar's York and reversible belts. Classic lines, innovative details.




Used in your favourite t-shirts, tunics and long-sleeves, this fabric is clever and casual – yet oh-so luxurious – while regulating temperature in a natural fibre. This versatility also extends to being both a breathable fabric and an insulator. Capable of absorbing up to 35% of its dry weight in moisture, our merino keeps you sweat-free. Put simply, our merino keeps you dry in warmer weather, and warm in the cold. Perfect for layering, our merino is a foolproof closet essential, accommodating your lifestyle needs year-round.


Soft Shell


Our stretchy soft shell is a staple for riders around the world, embodying the elegance and practicality of the equestrian lifestyle. Coated with a breathable, water resistant membrane, our soft shells are carefully engineered to keep you dry – without constricting movement. Featuring an eco-friendly DWR treatment, which creates an impenetrable outer layer preventing water and wind from entering through the fabric, rain weary riders can breathe a sigh of relief.


Visit, email, call The Equestrian's Concierge for the latest Asmar collection www.EquestrianConcierge.com. 


It's Here: EQ's new site with online and in-app shopping capability


Share: Facebook.com/EquestrianConcierge - #OutfittedByEQ - @OutfttedByEQ - @EquestrianConcierge



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